• Positive Meaning
• Negative Meaning

RED

• Energy, Strength, Desire, Determination, Love, Courage, Power, Vigor, Willpower, Leadership
• Stimulate people to make quick decisions
• War, Danger, Power, Rage, Anger, Longing, Malice, Wrath

Matching Colors: Green, Blue, Light Yellow, Light Pink, Purple, Gray

PINK

• Romance, Love, Friendship
• Denotes feminine qualities
• Passiveness
• Create physical weakness in people.

Matching Colors: Gray, Black, Dark shades of Blue, Medium to dark green

YELLOW

• Happiness and joy, cheerful, intellect, and energy
• Stimulates mental activity, and generates muscle energy
• Indicates honor and loyalty
• Very effective for attracting attention
• Color of cowardice and deceit
• Unstable and spontaneous color

Matching Colors: Works best as a companion to other colors, Blue, Gray, Orange, Black, Red, Brown, Olive green

GOLD

• Color of riches and extravagance
• Evokes the feeling of prestige
• Illumination, wisdom, and wealth
• Symbolizes high quality

Matching Colors: Orange, Green, Brown, Burgundy Red, Purple

ORANGE

• Joy, Sunshine, Enthusiasm, Fascination, Happiness, Creativity, Determination, Attraction, Success, Encouragement, and Stimulation
• Increases oxygen supply to the brain
• Produces an invigorating effect
• Stimulates mental activity
• Associated with healthy food and stimulates appetite
• Color of Fall and Harvest
• RED ORANGE
• Desire, sexual passion, pleasure, domination, aggression, and thirst for action
• DARK ORANGE
• Deceit and distrust

Matching Colors: Black, Blue, Red, Yellow, Green, Pink, Purple, White

BLACK

• Serious, Conventional, Mysterious, Sexy, and Sophisticated
• Strength and authority
• Color of formality
• Death, evil
• Fear and the unknown

Matching Colors: Bright red, green, blue, yellow, gray

BROWN

• Stability, steadfastness, simplicity, health, friendliness, dependability
• Denotes masculine qualities
• Harvest, Fall
• Stimulate the appetite

Matching Colors: Green, Yellow, Rusty Orange, Deep purple, gray, orange-red

BLUE

• Calming, Strong and steadfast, Light and friendly
• Importance and confidence without being somber or sinister
• Intelligence, stability, unity, and conservatism
• Depth and stability
• Trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven
• Slows human metabolism and produces a calming effect
• Suppresses appetite

Matching Colors: Green, Gray, Light brown, Hot red, Hot orange, Yellow, White

GREEN

• Life, growth, renewal, health, and environment, balance, harmony, and stability, endurance
• Emotional correspondence with safety
• Great healing power
• Darker shades associated by money
• Jealousy or envy and inexperience
• OLIVE GREEN
• Traditional color of peace
• YELLOW GREEN
• Indicate sickness, cowardice, discord, and jealousy

Matching Colors: Blue, Brown, Tan, Beige, Purple

TURQUOISE

• Denotes feminine qualities

Matching Colors: Lavender, Light Pink, Gray, Silver, Orange, Yellow

GRAY

• Cool, conservative color that seldom evokes strong emotion although it can be seen as a cloudy or moody color.
• Color of formality
• Color of mourning

Matching Colors: Pastel shades of pink, blur, lavender, green for feminine, Darker for masculine.  Hot pink, Rich red and golden yellow

SILVER

• Sleek and modern or impart a feeling of ornate riches.
• Glamorous and distinguished

Matching Colors: Combined with other colors, give high tech value

WHITE

• Purity, Cleanliness, softness and innocence
• Can cause headache, and can be blinding.

Matching Colors: Goes with every color

 

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