1- "Before you put a really dark background on your web page, ask yourself this: Why is it so much harder to drive at night than in the daytime?" Henri de Toulouse-LaTech

2- A simple test for a web page - try visiting a web site and holding your breath for as long as it takes the home page to load. "A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts." William Strunk, Jr.

3- "You know you've achieved perfection in design, not when you have nothing more to add, but when you have nothing more to take away." Antoine de Saint Exupery

4- "The best way to a good idea is to have lots of ideas." Linus Pauling

5- "Today knowledge has power. It controls access to opportunity and advancement." Peter F. Drucker

6- "Teamwork is the fuel that allows common people to produce uncommon results." Unknown.

7- “Conversion rate is like taking your temperature when you’re sick. It won’t tell you what’s wrong. It only indicates you’re too hot or cold, based on a standard. And yet, like temperatures, it lets you know whether action is required or not.” Bryan & Jeff Eisenberg, Call To Action, Pg 272

8-“The first rule of online success is it’s never about you. Brilliant as you and your business are, focus on the visitor. Let them know you understand what matters to them. Put them center stage.” Bryan & Jeff Eisenberg, Call To Action, Pg 245

9- “The secret of effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.” Leo Burnett

10- “The essence of the Internet experience is how visitors click from one hyperlink to the next. How they feel about that experience is determined by whether each click fulfills the visitor’s expectations and needs. Satisfaction with each click (a micro-action) increases their confidence they’ll get what they came for (the goal, or macro-action).” Bryan & Jeff Eisenberg, Call To Action, Pg 237

11- “Would you prefer to read an article that will provide you with data on sales, marketing, usability, consumer psychology, and website design, or one that can actually show you how to increase online sales? See? You and your website visitors are really quite alike” Bryan & Jeff Eisenberg, Call To Action, Pg 226

12- “It’s just too easy for a frustrated online user to decide ‘to come back later’ – unfortunately they rarely do.” Bryan & Jeff Eisenberg, Call To Action, Pg 61

13- “I have made this letter longer than usual, because I lack the time to make it short.” Blaise Pascal, 1623-1662

14- “If you get into even 3-4 seconds delay until "something happens" in the browser, you are in long term trouble. Longer than that, and you'll lose 10% of your audience for every second. That 10% could be the difference between success and not. ” Unknown