Search Engine Optimization (SEO) isn't simply a race to keep up with the search algorithms, but also with other websites within your vertical industry. Search Engine Optimization (SEO) has little to do with smoke and mirrors, but rather with high quality workmanship applied to your website.

• You do not want to change your content. Search Engine Optimization (SEO) is not for you. The keywords that people use need to be in your content. It's that simple.
• You love graphics and Flash - lots of them. Search Engine Optimization (SEO) is not for you. Relevant content (also know as Search engine Spider Food) is essential. How much content? Nobody knows, but sure 25 words are not enough.
• You change your content a lot. Not adding but changing....Search Engine Optimization (SEO) is not for you. It will be pointless to perform Search Engine Optimization (SEO) program, when you will wipe it out.
• You are not willing to change. Search Engine Optimization (SEO) is not for you. Search Engine Optimization (SEO) consultants can get you traffic, but they can't make your Web site more user friendly unless you let them. Maybe your product page is too busy or your shopping cart is confusing.

May want to save Search Engine Optimization (SEO) for another day.